Merino Wool: Naturally comfortable
Merino wool has long been the preferred fibre of retailers wishing to offer their customers a natural, sustainable product of superior style and handle.
In recent years retailers, designers and consumers have discovered that the inherent attributes of wool make it the ideal fibre to be worn next-to-skin, not just because it looks good, but because it can outperform any other fibre.
A wool garment is naturally breathable; it keeps you warm in winter, and cools you down in summer. It naturally transports moisture away from your body keeping you dry during heat or exertion, and with natural and odour qualities wool garments stay fresh and ready to wear much longer.
These natural performance attributes mean that wearing wool next-to-skin can provide consumers with increased comfort no matter if they are dressing for fashion, for evey day comfort or even the extremes of active sports.
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