The aim of this project is to ensure that the CRC’s research findings and outputs are appropriately adopted by industry to deliver the Commonwealth agreed Outcomes, with the Outcomes effectively monitored to demonstrate their delivery. Specifically the objectives are to:
Impact of the Sheep CRC’s program of activities was evaluated using the CRC Program’s Impact Tracker for the Third Year Review in 2011. Analysis across all Sheep CRC Programs estimated benefits to be $475 M with a benefit:cost ratio of 2.52. Progressive economic modeling of the Outcomes using the Impact Tracker will be continued each year assess the CRC’s performance and progress towards achieving agreed goals.
The CEO is the Project Leader and will ensure that all CRC Projects have appropriate strategies to achieve adoption and commercialisation goals, and that these are adequately resourced and delivered in a timely manner. It is also important that each Project develop a transition and exit strategy that recognizes the finite life of the CRC. The CRC will use the New Product Development framework and its principles for each product undergoing research and development within a project. This process will ensure that products undergo a staged development process. Overlaying this individual product R&D and adoption process will be the establishment of
strategic supply chain adoption environments involving whole supply chains for both sheep meat and wool; and other key industry networks. Key influencers within the supply chains and networks will be engaged to value the benefits provided by the CRC products and so create demand for the products as far up the chains as possible. This demand will “pull” the CRC products into the relevant sector(s) of the supply chains and networks, enhancing their adoption.
The Project will also be responsible for monitoring and updating the anticipated estimates of impact that the CRC will have on the sheep industry using the CRC Program’s ‘Impact Tracker’.
The aim of the Project is to make all CRC stakeholders and target markets aware of the CRC, its products which are under development and available, and the benefits and opportunities offered by those products to assist with their adoption. Key objectives are to make:
To be effective, the CRC must develop and maintain a highly committed core group of staff and stakeholders which are principally the Commonwealth Government and a large network of Participants. Also it must reach its target markets and develop awareness of the CRC and its products, their benefits and the opportunities they offer to stimulate demand and encourage the adoption process. The Communication Project is integral to achieving these requirements and is a key contributor to the Adoption & Impact Project and its Outcomes.
The CEO is the Project Leader and will ensure that the CRC communications strategies are effective in reaching stakeholders and target markets.
The Project is responsible for coordinating communication within the CRC, with CRC Participants, sheep industry stakeholders and with State and Commonwealth government departments. A range of strategies and related activities enable the CRC to communicate its achievements and plans to Participants, the sheep industry and to the Commonwealth Government via the CRC Program. Principally these will involve: